B E O R I G I N A L , B E I C O N I C
Jade Elliott has always taken risks -
none bigger than selling her car to
start a beauty brand from her bedroom.
With that step into the unknown ICONIC
London was born.
Full of passion for making amazing
products for amazing faces everywhere,
Jade's drive and determination has lead to a journey beyond her wildest dreams.
In its first year, we went from a
bedroom start-up to being one of the
hottest beauty brands on the market - we
were featured in Vogue, used by the
likes of Kim Kardashian, stocked in one
of the most prestigious department
stores in the UK and quickly built a
squad of loyal and loving customers
worldwide; our ICONIC Baes.
Since our birth in 2015, ICONIC has gone
from strength to strength - gathering
more fans, more followers and creating
more incredible products. Loved by
professional makeup artists,
celebrities, bloggers and leading Beauty
Editors - we are making our own rules.
We can't wait to see what happens next!