About the Brand

Eylure’s canny creators David and Eric Aylott were make-up artists to Hollywood’s elite, when they spotted a need for decent falsies to flutter. From our not-so-humble beginnings over 70 years ago as THE false lashes for leading ladies, we’re still blazing a trail today. At the heart of Eylure, we want to help you find your best look and inspire you to try out new ones. Whether it is with falsies or gorgeous brows, we aim to give you the tools, tricks, trends and tips to help you be the best YOU.